The subject of the naming rights to Nats Park was raised in the Washington Post today. Last May, I advocated changing the name from “Nationals Park” to “National Park”. Eleven months later, I still feel that way. It just sounds better.
The name “Nationals Park” was supposed to temporary–a placeholder before some corporate behemoth threw millions of dollars at the Lerner family to rename it.
Well, timing is everything in life. When the stadium opened in 2008, corporate behemoths didn’t want to spend any money, much less the tens of millions it would cost to rename a stadium. And since then, the momentum to advertise on stadium names has somewhat slowed as corporations rethink the wisdom of naming rights.
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